Brand Development / Brand Illustration
Funkybucha rethinks the way we consume alcoholic beverages, mixing healthy kombucha with less sugar and high quality gin.
A new product requires a new approach. In Funkybucha two contrasting ingredients (gin and kombucha) coexist in the same can. We tackled the brand as a fun experiment: basing each character on the funny-sounding names of live cultures in the kombucha, and the flavours in each product. We designed the packaging in the same playful spirit: each can is different, and doesn't follow the labelling rules (kinda like how funk made it to the dance floor).
We created different sheets of stickers for each flavour and labeled each can DIY style. These labels also worked as promotional branding that we can hand out to people in Amsterdam to paste on their laptops, walls, and skateboards!
Funkybucha rethinks the way we consume alcoholic beverages, mixing healthy kombucha with less sugar and high quality gin.
A new product requires a new approach. In Funkybucha two contrasting ingredients (gin and kombucha) coexist in the same can. We tackled the brand as a fun experiment: basing each character on the funny-sounding names of live cultures in the kombucha, and the flavours in each product. We designed the packaging in the same playful spirit: each can is different, and doesn't follow the labelling rules (kinda like how funk made it to the dance floor).
We created different sheets of stickers for each flavour and labeled each can DIY style. These labels also worked as promotional branding that we can hand out to people in Amsterdam to paste on their laptops, walls, and skateboards!
